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6th Annual Winemaking Seminar 2017

Discover the professional tips and techniques for a better wine with juice pails. This is your opportunity to ask any questions you may have about the wine making process, and gain insider insight. 

Come join us on Saturday, February 11th, 2017 from 9 am-12:30 pm for our 6th Annual Wine making Seminar. Learn why our juice pails are right for you at this FREE workshop!

This year's seminar will again be held at the Luther Memorial Church in downtown Erie, 225 West 10th Street, Erie, PA 16501. Parking is located at the church, as well as in the lot across from it. 

The goal of our winemaking seminar is to make our home winemakers more comfortable with using their juice pails, and to be there along the way to help answer questions about the process. If you have purchased juice from us in the previous years, this will be a great opportunity to discuss your experiences with fellow wine makers – good or bad, and to help build upon that to make your next batch even better!

Call us at 814-725-1314 to register and reserve your seat for this event, or register online (coming soon).


Here’s a quick look into what we'll be discussing this year:


  • Allow us to introduce you to our Juice Pails: Learn the advantages of this fresh wine making juice, the regions in which they were produced, and the characteristics of the grapes used to create these juice pails.
  • Share Your Wine with Us: Be sure to bring wines from your previous wine batches to share with and receive feedback from others. This will be a great opportunity to share your experiences with fellow wine makers – good or bad, and to help build upon that to make your next batch even better!
  • Questions or Concerns You May Have: We will address your questions and concerns in an effort to help you produce the best possible wines.
  • Customer Testimonials: Hear from fellow winemakers about their experiences with their juice pails and learn from their challenges and success.
  • Early Bird Discount on Chilean Juice Pails will be available up to and including the weekend of the event (January 15th- February 14th).

This Year's Agenda:

  • chilean-14-wine-tasting.jpg

    9:30 a.m.
    Dan Wolfe, Associate Winemaker at PIWC. Welcome and Introductions
  • 9:30 a.m. Jay Fritze. Common Mistakes in Winemaking. Common mistakes in winemaking and how they can be avoided
  • 10:00 a.m.  Bob Green, Executive Winemaker at PIWC. Notorious Flaws and Faults. An investigation of the most common sensory defects found in wines with a discussion of how they originate, how to prevent them, and how to correct them, if possible.  
  • 10:30 a.m. Doug Moorhead, Owner of PIWC and the Guru of Winemaking. Fining Agents. Learn about Fining Agents and how they can be used to improve your winemaking experience and your resulting wine.
  • 11:00 a.m. Participant Q&A. Ask any member of our expert panel questions you may have, and let us know what you would like to see us carry in terms of winemaking products. 
  • 11:45 a.m. Wine Tasting, Mingling, and pre-ordering your juice pails and supplies.

Meet our Expert Panel: 

We will have experts in the winemaking field that will instructing the workshop and will be on site to answer any questions you might have.

chilean-doug.JPGDoug Moorhead is Vice President of Presque Isle Wine Cellars and a company Director. Doug grew up on a fruit farm in Harborcreek Township in Erie County and at 80-something still farms on his 170 acre family owned vineyard in addition to his activities with Presque Isle Wine Cellars. He graduated from Penn State in 1956 with a degree in Pomology. Doug's father, Douglas McCord Moorhead, to help survive during the Great Depression, had a side business brokering what few wine varieties there were in the area with several small ethnic wineries in or near Cleveland, Ohio and with Gold Seal Vineyards and Widmer Vineyards in the Finger Lakes Region. He was also very active in cooperatives in the Lake Erie area and was President of National Grape Cooperative when it was able to purchase Welch Foods and vastly improve the economic prospects of Concord growers. He was later President of Welch Foods in the late 1950's. Doug grew up in that environment and became interested in the economics of growing wine grapes to replace the acreage of other fruits such as sweet and sour cherries, peaches, plums and apples which had become less and less profitable in the Lake Erie area. Doug experimented with nearly 200 French Hybrid varieties and introduced the growing of European grapes (Vitis vinifera) into the Lake Erie area in the late 1950's. One of his main interests has been to produce quality wines from traditional European grapes grown in Pennsylvania, a goal which several other wineries in the state are now also accomplishing. He was the first chairman of a State Grape Marketing Council which developed the legislative proposal that became the Pennsylvania Limited Winery Act in 1968. He was a long time director and a past president of The Pennsylvania Wine Association, was a long time director in the National Grape Cooperative, which owns Welch Foods, was an adjunct professor in the culinary department at Mercyhurst College in North East, PA, and is currently a director of Wine America and The Pennsylvania Grape Marketing Board. Though he enjoys walking a bit more these days, Doug was a competitive runner completing marathons and ultra-marathons into his fifties. He is also an avid Bridge player holding the Life Master rank.

Robert (Bob) Green. has returned to Presque Isle Wine Cellars as our Executive Winemaker as of September 2015 and oversees our Wine and Fresh Product operations. Bob had been our Winemaker for 23 years until leaving us in 2004 to pursue opportunities in winemaking education and we are happy and fortunate to have him back with us. Bob has been a thoughtful and innovative winemaker with 33 years of professional experience as well as being a longtime instructor at Mercyhurst University Culinary and Wine Institute and Director of the Viticulture and Enology program at Harrisburg Area Community College. Bob is a native of Union City and was trained at Penn State Erie as a benthologist, a biologist specializing in studying swamp life and ecosystems. This rigorous scientific and laboratory training and experience in tandem with Bob's winemaking artistry are a powerful combination that has led to many memorable and award-winning wines produced throughout his career.  Find Bob on LinkedIn.

chilean-dan.jpgDan Wolfe joined PIWC in 2011 after a previous Career in Human Resources was redirected by the recession and is our Associate Winemaker. The recession had a silver lining for us as Dan has been a great addition to the company and our winemaking team. Dan started making wines from Wine kits in 2007 and the hobby quickly became an obsession. His habit then escalated to buying Fresh Grape Juice at harvest time and he started experimenting with blending different wines. Dan has entered his wines in many local and out of town competitions, bringing home Gold medals and best of show in places like California. Dan is passionate about winemaking and is very active in promoting winemaking education and the online winemaking community, serving as a moderator on the wine making forum Dan meets regularly with both home and professional winemakers to talk about winemaking and its current challenges. Dan is a frequent contributor to our PIWC blogs and Facebook page and can be seen as the “talent” in many of our Wine making How-To Videos. He is a member of the American Wine Society and judges wine competitions locally and around the state. Dan’s other hobbies include Gardening and Kayaking.

Randy Branch is PIWC’s Commercial Sales Manager and Business Manager. He joined PIWC in May 2014 and brings with him over 25 years of sales experience in industries such as insurance, technology and commercial real estate. A native of Olean, NY and a graduate of the College of Wooster, Randy is looking forward to providing our customers the wine making supplies and equipment needed to craft great wine. His hobbies include sailing, skiing and the occasional round of golf.

Jay Fritzke spends his professional time as a consultant in the aluminum casting industry as well as running his own recruitment and selection company Employee Insights.  Jay has a degree in Metallurgy and one in Materials Science.He has been brewing beer for the past 20 years and has been making wine for the past 10 years.  His travels have given him the opportunity to experience wine and beer from around the globe.  His primary passion is for appassimento style wines from Italy, Amarone. Jay’s other hobbies include sailing and golf. He currently resides in North East, PA with his wife Elizabeth and two sons.

Debbie Lam joined Presque Isle Wine Cellars August 2000 and is currently the Customer Service Manager. She is always ready to help, and with her encyclopedic knowledge of wine making, she is sure to help solve any technical wine making problems that arise. From winemaking techniques to wine making supplies and equipment recommendations, Debbie is well qualified to guide our customers through the wine making process. When not helping our customers, Debbie acts as a EMS volunteer with our local Fire/Rescue department. A long time home winemaker, Debbie is happily willing to share her tips and experiences to help anyone make the best wine possible.

Call us at 814.725.1314 to reserve your seat, or register online (coming soon)!

Directions to Luther Memorial Church and Parking Information

PARKING: When you arrive please park either at the church or the parking lot across the street.


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